NATÁLIA CATELAN
062 -> 011
BLUE BECOMES RED
The Festival of Parintins is the largest open hair traditional festival. It is divided by two colours; blue and red. So, brands usually change their colours to please both audiences. Azul was one of the sponsors for the year 2024. You can see: we have a problem. It was not only our colour that is blue. OUR WHOLE BRAND is blue.
AFRICA CREATIVES
CO-CCO: JOANA MONTEIRO
ECD: MIHA
CD: DUDU FERRAZ & MILENA ZINDELUK
CREATIVES: JOÃO GARBA, MAÚRICIO LO SARDO & NATÁLIA CATELAN